Micro-Learning#

Design bite-sized learning experiences that fit into busy schedules.

What is Micro-Learning?#

Design Principles#

1. One Concept Per Module#

Each micro-learning unit should teach exactly one thing:

• One formula or rule
• One step in a process
• One concept or definition
• One tool or technique

2. Structure Each Module#

Hook (15s) → Why this matters
Core (2-5 min) → The concept, demonstrated
Apply (1-2 min) → Quick practice or scenario
Check (30s) → One question to confirm understanding

3. Mobile-First Design#

• Vertical video (9:16 aspect ratio)
• Large text, high contrast
• Touch-friendly interactions (tap, swipe)
• Offline-capable
• Progress sync across devices

Engagement Patterns#

• Streaks: Daily login rewards (Duolingo model)
• Push notifications: Reminders (not spam)
• Leaderboards: Optional, opt-in competition
• Badges: Complete a series → earn recognition
• Social sharing: Post achievements

Delivery Strategy#

• New module every 1-3 days
• Spaced review: previous module content appears 1, 3, 7 days later
• Just-in-time: deliver module right before user needs it
• Seasonal: align with calendar events or product launches

Platform Best Practices#

• Track completion rate (target >70%)
• Track assessment score (target >80%)
• A/B test module length, format, and schedule
• Survey learners after each series for improvement
• Iterate based on where learners drop off