App Store Optimization (ASO)#

Optimize your app's presence on the App Store and Google Play.

Keyword Strategy#

Research Process#

1. Brainstorm 50-100 terms users might search
2. Categorize: Brand, Category, Feature, Competitor
3. Score each by: Volume × Relevance ÷ Competition
4. Select top 10-15 for your listing

App Store (iOS)#

• Title gets most weight — front-load primary keyword
• Subtitle and keyword field get secondary weight
• 100 characters max in keyword field (no spaces, comma-separated)
• Don't repeat words already in title/subtitle

Google Play#

• Full title (50 chars) and short description (80 chars) indexed
• Long description (4000 chars) gets less weight but matters for conversions
• Include keywords 3-5x naturally in long description

Visual Optimization#

Screenshots (critical for conversion)#

• 1st screenshot: Hero — show the core value prop
• Create a story across 4-6 screenshots
• Text overlays: 5-7 words max, high contrast
• A/B test screenshot styles every quarter
• iPhone 6.7" and iPad sizes required (App Store)

Ratings & Reviews#

• Request review after positive user action (not on launch)
• iOS: SKStoreReviewController — max 3 prompts per 365 days
• Reply to all reviews, especially negative ones
• Fix issues mentioned in poor reviews before next update