Mercury SkillsMercury Skills
v1.0.0 cosmicstack-labs

Financial Analysis

Ratio analysis, cash flow, ROI, break-even, forecasting, and financial storytelling

View source0 downloads
financeanalysisratioscash-flowforecasting

Financial Analysis#

Analyze financial statements and business health.

Key Ratios#

Profitability#

RatioFormulaHealthy
Gross Margin(Revenue - COGS) / Revenue>50% typical
Operating MarginOperating Income / Revenue>15%
Net MarginNet Income / Revenue>10%
ROENet Income / Shareholder Equity>15%
ROANet Income / Total Assets>5%

Liquidity#

RatioFormulaHealthy
CurrentCurrent Assets / Current Liabilities>1.5
Quick(Current Assets - Inventory) / Current Liabilities>1.0
CashCash & Equivalents / Current Liabilities>0.5

Efficiency#

RatioFormulaHealthy
Asset TurnoverRevenue / Total AssetsIndustry-specific
Inventory TurnoverCOGS / Avg InventoryHigher is better
DSO(AR / Revenue) × 365<45 days

Cash Flow Analysis#

  • Operating CF should be positive and growing
  • Investing CF negative = investing in growth
  • Financing CF reveals debt/equity strategy
  • Free Cash Flow = Operating CF - CapEx

Break-Even Analysis#

Break-Even Units = Fixed Costs / (Selling Price - Variable Cost)
Break-Even Revenue = Break-Even Units × Selling Price

Financial Storytelling#

  • Start with the headline (the "so what")
  • Use trends, not snapshots (3-5 year view)
  • Compare to benchmarks (industry, historical, budget)
  • Highlight leading indicators, not just lagging
  • Include risk factors and assumptions

More in Finance & Legal

View all →